WM Phelps Custom Jewelers moved to The Village Shops On Venetian Bay in 1988, and is the only remaining original store in the Village today. Their longevity is due to dedication to their craft and loyalty to their customers. Among many of their facets, is world class design and creation of custom jewelry, their signature Nature Collection, and their no repair too small motto.

Housing three Master Goldsmiths, most of their ready-made inventory was designed and created on premise. Dedication to perfection, and customer satisfaction are why their customers remain loyal as well. They are members of the Independent Jewelers Association and have been featured in In Store Magazine, as one of the top ten coolest Jewelry stores in the nation, Gulf Shore News and Naples Illustrated.

Phelps state-of-the-art technology places your jewelry front and center. A big Screen Gem-cam allows you to see exactly what the jeweler sees, and helps to explain any repair they might recommend.